Did you know that Hitit is the global leader in the IATA Airline Retailing Maturity Index (ARMI)? As the aviation industry undergoes one of its most significant transformations, Hitit is a leading source of innovation.
Sell Anything to Anyone Through Any Channel
IATA and its member airlines have launched the Modern Airline Retailing (MAR) program - a bold initiative to redefine how airlines operate commercially. The program's vision is to empower airlines to sell anything to anyone through any channel, all while adopting a customer-centric approach.
The Foundations of Modern Airline Retailing (MAR)
The MAR program is built on two groundbreaking standards:
• New Distribution Capability (NDC): An XML-based standard that enables airlines to share their product and service offerings with intermediaries.
• One Order: A standard that simplifies operations by consolidating various records—such as PNRs, E-Ticket numbers, and EMDs—into a single order record.
By leveraging these standards, airlines can transition to a more dynamic retail model, generating personalized offers and streamlined orders. This transformation is expected to unlock an additional USD$40 billion in annual value for the industry.
Hitit's Leadership in the Airline Retailing Maturity Index
IATA recently introduced the Airline Retailing Maturity Index (ARMI), recognizing organizations that excel in adopting NDC and One Order standards to maximize retailing potential. Hitit is proud to hold the #1 global ranking with 54 technical capabilities.
Through its Offer & Order Management System (OOMS), Hitit is able to generate Offers using dynamic & personalized pricing, including multiple new ancillary services with great granularity. In addition to generating Offers, the OOMS is also able to create Orders and provide the tools to deliver / service and settle the Orders.
Beyond providing robust solutions, Hitit actively contributes to IATA working groups, shaping the future of airline retailing through thought-leadership – by developing white papers, webinars, panel discussions, transition roadmaps, and deployment guidelines.
A Paradigm Shift for the Industry
The Modern Airline Retailing initiative represents a monumental shift, bringing immense benefits to both airlines and their passengers. With clear milestones and timelines in place, the rest of the industry is also fully committed to this transformative journey.
As a global leader, Hitit remains ready to support its travel sector Partners in navigating this exciting new era of airline retailing.
For more information, feel free to reach out to our team at [email protected] .