Hitit was recognized in the “Technology Partner Contributing to the Digitalization of Sales” category at the Best of Sales Awards, with its Modern Airline Retailing platform Hitit Oxygen. Actively used by Pegasus Airlines, Hitit Oxygen plays an important role in the digital transformation of airline sales processes.
13 May 2026, Istanbul – Hitit, a global provider of airline and travel technology solutions, has achieved another significant milestone with Hitit Oxygen, its modern airline retailing platform. The company was honored with the Silver Award in the “Technology Partner Contributing to the Digitalization of Sales” category at the Best of Sales Awards (BoSA), organized by Sales Network.
The award was granted in recognition of Hitit Oxygen’s contribution to the digital transformation of Pegasus Airlines’ sales infrastructure. Developed in line with the Modern Airline Retailing approach and within the scope of the most up-to-date international standards, the platform supports the more flexible, personalized and efficient management of sales processes, while enabling a more integrated structure between direct and indirect sales channels.
Organized by Sales Network, the Best of Sales Awards program focuses on the transformation companies create in their sales processes, their technological advancement and their contribution to business results. In the “Technology Partner Contributing to the Digitalization of Sales” category, projects that provide tangible technological value to customer companies’ sales processes are evaluated.
Ancillary Products and Services Now Available Through Indirect Sales Channels
With the integration of Pegasus’ indirect sales channels into the Hitit Oxygen platform, rich-content offer creation, pricing, packaging and order management processes can now be managed through a centralized structure. As a result of the project, additional travel products and services that were previously available only through direct channels have become accessible through indirect sales channels as well.
Receiving the award on behalf of Hitit, Özlem Salihoğlu, Partner Experience Advisor at Hitit, said: “Hitit Oxygen is a new-generation platform we developed to make airlines’ sales and distribution processes more flexible, integrated and passenger-oriented. Through this structure, which is live at Pegasus, a more unified experience has been enabled across different sales channels, while access to additional products and services that support passenger experience has been expanded. We are pleased to see that this transformation, developed by teams with deep knowledge of the aviation industry’s needs, has been recognized by the sector.”
Hitit Oxygen Leads the Way in Modern Airline Retailing
Commenting on the award, Hitit CEO Nevra Onursal Karaağaç said: “Hitit Oxygen is not merely a new technology investment; it is a strategic transformation platform for the future of airline retailing. Launched in 2025, the platform today stands as one of the most comprehensive implementations in the field of modern airline retailing worldwide. We are very pleased that this structure, brought to life through the Pegasus example, contributes to the digitalization journey of the industry.”
The BoSA awards are organized by Sales Network to highlight projects that contribute to the transformation of the sales world. Within the scope of the program, projects that make a difference in digitalization, sales performance, customer experience, efficiency and sustainable growth are recognized.