At the IATA Offers and Orders Forum in Geneva, Hitit proudly introduced its newest innovation: Hitit Oxygen – a full-scale Modern Airline Retailing (MAR) platform built to reshape how airlines create, distribute, and manage travel content.
Developed in line with IATA’s MAR standards and endorsed by the Airline Retailing Consortium (ARC), Hitit Oxygen enables native Offer and Order management. It gives airlines greater control, flexibility, and personalization; allowing them to go beyond traditional ticketing to offer rich travel content, dynamic pricing, and non-air services across all channels.
Already live with airline partners and poised to process over 12 million passengers annually by 2026/27, Hitit Oxygen marks the largest live MAR implementation in the industry today. It’s a solution born from years of R&D and Partner collaboration, building on Hitit’s legacy of leadership in NDC and retailing innovation.
“Just as oxygen is essential for life, Hitit Oxygen creates room to breathe for airlines navigating major transformation,” said Nevra Onursal Karaağaç, Hitit’s CEO. “With Hitit Oxygen, we’re guiding the industry through this shift—with clarity, agility, and purpose.”