We attach great importance to documenting every milestone we achieve, because we truly believe that we are shaping the future — the future of airline technology. Since June 2025, when we launched Hitit Oxygen, one of our core priorities has been to highlight the transformation of airline retailing and to explain how Hitit is bringing this vital industry shift to life through its Oxygen platform.
Airline retailing represents a significant breakthrough for the global aviation industry, and we are fully aware that airlines need clear and reliable guidance to understand this transformation and integrate it into their daily operations. For this reason, we have consistently emphasized the vision behind Hitit Oxygen across all communication channels, including our case studies, press releases, blog posts, and various contributions to sector-specific media.
In this context, we kindly recommend reading the detailed article written by our Chief Executive Officer in the fourth issue of International Air Transport Association Airlines magazine. The article, published on page thirty-four of Issue Four, explains in depth how Hitit Oxygen was created, the purpose it serves for the future of airline retailing, and the comprehensive set of features currently operating live with Pegasus Airlines. If you have not had the opportunity to read it yet, this article offers valuable insights into one of the most important technological transformations shaping the next era of aviation.