In this issue of our newsletter, where we have devoted ample space to our new product Hitit Oxygen, we are delighted to share a special recognition from Travel Technology Research Limited (T2RL) — one of the most respected independent research organizations in the airline technology market. Renowned for its expertise in streamlining complex travel technology procurement processes across all airline business models and technology providers worldwide, T2RL is a trusted authority for industry-wide benchmarking and analysis.
T2RL has published a dedicated evaluation report on Hitit Oxygen, highlighting the airline industry’s inevitable transition to Modern Airline Retailing (MAR). In its latest report, T2RL positioned Hitit as a key contributor / leading contributor among next-generation MAR solutions focused on Offers and Orders, stating: “Hitit is the first to announce not only an airline customer commitment, but also that its system is already in production use.”
The report further emphasizes that Hitit Oxygen is the first comprehensive MAR solution already in live use. Built on the Offer-Order-Settle-Deliver (OOSD) model, Hitit Oxygen is shaping the future of airline retailing — starting today. We are proud to receive this recognition as the first industry player to move beyond promises to production.
The report is available on the T2RL website.