As we enter Q4 2026, the global airline industry continues to feel the impact of the geopolitical and economic developments it has faced in recent years. In particular, ongoing tensions in the Middle East continue to affect energy markets and drive up the cost of oil and jet fuel, prompting airlines to take a more cautious approach to operational and financial planning. These fluctuations in fuel costs continue to affect everything from capacity planning to profitability targets across the industry, making agility, efficiency, and the right technology investments more imperative than ever. By closely monitoring industry developments and aligning resources and priorities with changing conditions, Hitit remains focused on delivering maximum value to its partners.
In times like these, agility, resilience, and the right technology investments become even more important. At Hitit, we closely follow developments across the industry, managing our resources and priorities in line with changing conditions while remaining focused on delivering the highest value to our partners.
Today, our partner portfolio spans six continents, and our diversified business model enables us to pursue our long-term growth strategy with confidence. At the same time, we continue to develop solutions that enhance airlines’ operational efficiency and strengthen their revenue potential. With the new technologies we add to our product portfolio, our goal is not only to support digital transformation, but also to help airlines create new revenue streams and build stronger relationships with their passengers. We believe that advanced personalization capabilities and a data-driven approach will be among the most important tools shaping the future of the industry.
Since day one, Hitit has embraced the “Your Team” approach in working with its partners. We see ourselves not simply as a technology provider, but as a natural extension of airline teams. The true value of any solution lies in its ability to make a tangible contribution to a partner’s success. That is why we continue to develop our technologies with their goals and priorities at the heart of everything we do.
The recognition our approach has received on international platforms and across the industry demonstrates that we are moving in the right direction. The awards and achievements we have received recently are a major source of motivation – not only for Hitit, but also for the ecosystem we have built together with our partners. What excites us most is the opportunity to create even greater value for the industry in the period ahead. Global developments this year have also affected industry events. We always value coming together with our partners, airlines, and industry stakeholders to share experiences, develop new ideas, and learn from one another. Unfortunately, the postponement or changes in scope of some events have limited these interactions from time to time. Our Hitit Partner Event was one of the organizations affected by this situation.
However, we see this not as a postponement, but as an opportunity to gain more time to prepare for an even better gathering. We have already started preparations for the Hitit Partner Event, which we are planning to hold in İzmir in May 2027. We look forward to coming together again with our partners from around the world, sharing new success stories, and shaping the future together.
As we enter the busy and dynamic final quarter of 2026, we wish all our stakeholders a successful, productive, and healthy period ahead. We look forward to closing the year by achieving new milestones together, and we thank you for your continued trust in us.