As the aviation industry continued its rapid transformation, Q4 became a powerful reminder of why collaboration matters. Throughout the season, Hitit was present across key global events – listening, learning, and contributing to conversations that define the future of airline and travel technologies.
We began the quarter in Lisbon at the World Aviation Festival, where the industry gathered to discuss bold ideas around airline retailing and the shift toward Offers & Orders. Hitit shared its vision for this transformation and highlighted how Hitit Oxygen is reshaping the distribution landscape.
Our journey continued across Latin America, where the CAPA Airline Leader Summit and the ALTA AGM & Leaders Forum brought together regional leaders to reflect emerging trends. Here, Hitit underscored its long-standing commitment to the Americas, particularly in areas such as NDC leadership, retailing maturity, and AI-driven innovation.
In Africa and Central Asia, events such as the AASA Annual General Assembly; the AACO AGM, and the Digital Aviation Conference in Almaty reinforced a shared priority across regions: accelerating digital transformation while ensuring operational agility. Hitit contributed to these discussions with insights on modern distribution models, end-to-end digitalization, and sustainable growth.
Meanwhile, gatherings like APG World Connect in Spain and the TIACA Air Cargo Forum in Abu Dhabi highlighted the evolving dynamics of airline partnerships, cargo operations, and data-driven decision-making. Hitit engaged with stakeholders from across the ecosystem, exploring opportunities to support their digital futures.
A major Q4 milestone took place in Istanbul, where the IATA World Financial Symposium and World Passenger Symposium brought together global leaders. Hitit was part of forward-looking conversations on next-generation retailing, modern accounting systems, and the industry’s move toward legacy-free Offer & Order capabilities.
We closed the season with events that celebrated both innovation and community: the AGIFORS Annual Symposium in London; the Uzakrota Global Summit in Istanbul; the AFRAA General Assembly in Luanda, and the Flight Operations Conference in London. Across all these gatherings, one theme was clear. Technology, when paired with strong partnerships, is driving meaningful, sustainable change.
As we wrap up the year, we extend our gratitude to all Partners and industry peers who joined us in these important conversations.