Hitit was awarded the "World's Leading Travel Technology Provider" award at the 2023 Uzakrota Travel Awards in Istanbul this year.

27 November 2023, İstanbul – The Uzakrota Travel Awards, which gathered professionals from the travel industry worldwide, announced its winners during the ceremony held on 24th November in Istanbul. The event honored outstanding achievements in 45 categories, awarding Hitit 1st prize for its innovative software, which revolutionized the aviation sector.

The award recipients were identified, based on online voting worldwide. During this year's Uzakrota Travel Awards, 100,876 votes were cast. Hitit, a distinguished provider of technology in the airline and travel domain, known for its inventive and innovative solutions, received the highest number of votes in the category "World's Leading Travel Technology Provider", outperforming its main competitors.

Hitit is also experiencing significant growth in the Global Distribution System (GDS) space.

Furthermore, Hitit was also awarded 2nd place in the "World's Leading Global Distribution System" category during the award ceremony. With the agreement recently signed with Turkish Airlines (THY), it will now be possible for Hitit to sell and manage THY's flights and other additional products and services by authorised agencies, using Hitit's Crane Agency Portal Application (Crane.APP) in accordance with the latest IATA standards. Hitit, which acts as a digital bridge between agencies and airlines with its Crane.APP solution in different geographies, especially in Pakistan, is expected to become one of the world's leading companies in Global Distribution System (GDS) in the short term.

Leading the travel industry with innovative solutions

Semra Kandemir, Hitit's Chief Product Strategy Officer, who attended the ceremony to receive the award on Hitit’s behalf, emphasised that due to the rapidly changing digital world today, airlines – regardless of their field of activity – must quickly produce digital solutions in response to their passengers’ needs and said: 

"The role of technology in the travel industry is becoming more and more decisive. Nowadays, when the digital age is evolving rapidly, our aim as Hitit is to ensure that airlines can respond to the demands of the future's high-expectation passengers in the fastest and most digital way that can capture the hyper-personalisation trend. With our leadership in aviation and travel technologies, we offer new generation solutions to our stakeholders in the industry and support them to continue their business more efficiently and effectively. The main source of Hitit's success stands out with the end-to-end solutions we offer. 

We are a pioneer in the concept known as 'one-stop-shop', where all services can be provided from a single point. We have a unique solution portfolio that can meet all the needs of airlines by offering a wide range of services from reservation to ticketing, departure control system to mobile application, inventory distribution to tariff and crew planning, operation control to revenue and expense accounting. 

In addition, by developing solutions that can be used not only for airlines but also for air cargo companies, ground handling companies and online travel agencies, we cover the aviation sector as a whole with software solutions.”

About Uzakrota Travel Awards & Uzakrota Global Travel Summit

Uzakrota Travel Awards, one of the world's biggest tourism awards, took place at Istanbul Lazzoni Hotel on 24th November with the participation of tourism personnel and institutions from all over the world. The Uzakrota Global Travel Summit ranks among the most significant conferences and networking events for online travel agencies, airlines, hotels, travel agents, travel tech start-ups, hospitality investors, venture capitalists, technology companies, and distribution tech companies. Uzakrota Global Travel Summit brings together the brightest minds and professionals of the travel industry and the largest companies from around the world.