Hitit has had many important milestones along this journey. The company’s first major offering was “Crane FF - Frequent Flyer”, one of the earliest purpose-built airline passenger loyalty systems in the world. Crane FF was designed from the ground-up with the specific needs and challenges of the aviation industry in mind, and provided a solution perfectly suited for airlines looking to go beyond the artificial limitations of their IT systems. As the first example of what would eventually become the Hitit approach to redefine expectations through innovative solutions, Crane FF was very well received by the industry and put Hitit on the global stage – so much so that it became the most widely used airline loyalty solution in the world by 2012.

After Crane FF introduced airlines to a new way of doing business without being dragged down by legacy technology, Hitit quickly expanded on this approach by creating a whole new division to focus on core airline solutions. The initial development of Crane PSS started in 2000, and 2003 saw the release of a modern, web-based passenger service system. Crane PSS, now a cloud-based software as a service platform in its latest iteration, has since been joined by other members of Crane Airline Solutions spanning the entire airline ecosystem from reservations and departure control to operations, planning, accounting, cargo, travel merchandising, business intelligence and more.