Airlines operate on thin profit margins, so maximizing profitability across all processes is essential. However, in an era of rapidly shifting passenger profiles and intense competition, satisfying passengers while achieving these goals has become crucial. Digital transformation is no longer a luxury, it is a necessity now! To ease operational burdens and meet passenger expectations effectively, it is vital for airlines to entrust their technology infrastructure to industry experts.
At Hitit, we have been a trusted technology partner for airlines for 30 years, playing a significant role in the sector. We support airlines in reducing operational costs and enhancing service standards through high-tech infrastructure. Together with my teammates in the product strategy department, we develop and continuously enrich new software solutions to elevate the service standards for our partners. The common goal of all these efforts is to ensure passenger satisfaction.
Adapting to the Rapid Change in Passenger Profiles
Today’s passenger demographics and preferences have changed dramatically compared to the past. Especially since the pandemic, passengers have become more receptive to personalized offers. Here, technology is the most powerful tool for delivering personalized passenger experiences in the airline industry. “Dynamic” is a term frequently used in this context. As passenger expectations become increasingly dynamic, and with the growing presence of Gen Z among travelers, we are driven to stay one step ahead.
Fortunately, we have a powerful tool at our disposal to keep up with these dynamic expectations: Artificial Intelligence (AI). Using AI, we work hard to analyze accumulated data and derive meaningful, business-enhancing insights. We combine these efforts with airline retailing—a major trend in recent years—to deliver real-time, personalized experiences for passengers.
Hitit’s Role in This New Trend
At Hitit, we can deliver real-time offers through our Customer Database Platform (CDP), allowing us to consider passengers’ unique characteristics when implementing dynamic offers. For example, we might offer breakfast on morning flights, hot meals on evening flights, or additional baggage allowances for passengers traveling with children. By leveraging data from our CDP, we make a notable difference in the industry with these personalized, passenger-specific offers.
Our solutions provide airlines with significant advantages, including personalization, real-time pricing, and enhanced customer experience. Airlines that create personalized offers using passenger data see increased customer loyalty and conversion rates. With dynamic offers, they can instantly adjust prices according to demand, competition, and booking trends, optimizing both profit and inventory management. Dynamic pricing options also improve the overall customer experience by providing passengers with choices that match their needs and budgets.
Beyond these features, dynamic offers allow airlines to improve internal operations. With multiple distribution channels—such as direct sales, online travel agencies, and mobile platforms—airlines gain increased visibility and reach. Sophisticated algorithms analyze market conditions, enabling airlines to maximize revenue across multiple customer segments. Automating dynamic pricing and offer creation reduces manual processes, allowing airline staff to focus on strategic initiatives.
The Future of Dynamic Offers
With dynamic offers and AI, the aviation industry is becoming more innovative and passenger-centric than ever before. At Hitit, our solutions not only boost airline profitability but also aenhance passenger experience. In this new era of digital transformation, we will continue shaping the future of the airline industry, using dynamic offers and AI to their fullest potential.