In the dynamic realm of airline and travel technology, Hitit has not only carved a niche for itself, but has emerged as the 3rd- largest Passenger Service System (PSS) provider globally, challenging the traditional duopoly legacy PSS providers. What sets Hitit apart is not just its cutting-edge technology solutions, but a holistic approach that encompasses consultancy support, transparency, and a commitment to industry standards. In this blog post, I would like to specifically summarize Hitit's journey and its positioning in the Americas.

Global Reach with a Local Touch

Operating on six continents, with over 60 partners and a network of 20 offices/representations worldwide, Hitit has strategically expanded its footprint. In the past five years, the entire American Continent (North, Caribbean and Latin America) has proven to be a pivotal region for the company, with a dozen partners, including prominent airlines like Bahamas Air, Winair, Surinam Airways, Contour Airlines, and Air Inuit. The recent addition of VoePass, LIAT, Sunrise Airways and Holiday Air, as well as several other airlines (we cannot reveal their names due to non-disclosure agreements) further cement Hitit's stronghold in the region.

Navigating Challenges with Resilience

Even amid the challenges posed by the pandemic, Hitit has successfully acquired Partners across various countries in the Americas, providing both PSS and stand-alone solutions from Canada to Argentina. The company's flexibility, cost efficiency, and reliability as an IT partner have been instrumental in navigating uncertainties, making it a trusted ally for airlines in the region.

Commitment to Flexibility

In our unwavering commitment to excellence here at Hitit, we prioritize empowering airlines by embracing cutting-edge technological advancements in the dynamic aviation sector. Our approach involves listening attentively to the unique needs of each airline partner. This commitment extends beyond mere responsiveness; it is a dedicated effort to foster the growth of every one of our Partners, each with their unique circumstances, challenges and opportunities. With a swift and agile approach, we not only keep pace with industry developments but lead the way, focusing on unleashing the full potential of airlines. This philosophy, deeply ingrained in our corporate DNA, is reflected in every aspect of our service. Our commitment to flexibility - hence agility - is not just a strategy; it is a mindset that propels us forward, enabling us to provide specific, tailored solutions and navigate challenges with resilience. As we continue to evolve at Hitit, our dedication to flexibility remains unwavering, aligning seamlessly with our overarching goal – thriving together with our valued Partners.

Pillars of Success

Hitit attributes its success to a robust commercial and marketing strategy built on five pillars:

1.    Comprehensive and Tailored Solutions: Hitit goes beyond technology, offering consultancy support in commercial and strategic areas, ensuring airline partners receive solutions tailored to their specific needs.

2.    Simple and Flexible Pricing Structure: Transparent and cost-efficient technology solutions empower partners to succeed in the ever-evolving aviation industry.

3.    High-level Pre- and Post-Sales Support: Hitit's commitment extends beyond implementation, providing continuous support to its partners.

4.    Expanding Regional Network: With a dedicated network across LATAM, Caribbean and North America, Hitit ensures a localized approach to meet diverse market needs.

5.    Effective Communication and Brand Awareness: Hitit's success is also attributed to effective communication and brand awareness actions, ensuring its presence is felt across the region.

Sustainability at the Core

Notably, Hitit integrates sustainability into its agenda, recognizing the importance of coordinated efforts across the aviation industry. Hitit’s Cost Accounting (Crane.CA) solution actively supports environmental goals by incorporating carbon emission tracking and optimization functions, aligning with International Civil Aviation Organization (ICAO) guidelines. Hitit empowers its partners to reduce their environmental footprint, thereby contributing to a better, more sustainable world.

Thriving Together

As Hitit’s Americas representative, I am thrilled to witness the growth and success achieved with our partners. The commitment to delivering innovative, cost-effective, and sustainable technology solutions, tailored to the specific needs of each airline remains unwavering. Hitit's dedication to diversity, inclusion, and gender equality, acknowledged through the 25by2025 initiative, further solidifies its position at the forefront of industry advancements.

In conclusion, Hitit's experience in the Americas showcases not only technological expertise but also a dedication to partnerships, sustainability, and leading the industry. As the aviation landscape progresses, Hitit is ready to soar through the realms of innovation, diversity, and sustainability.