Gulf Air, as part of its commitment to the latest aviation technology, signed an agreement with Hitit Computer Services for CRANE Frequent Flyer system. The software enables the airline to improve customer service and create a solid foundation for its Frequent Flyer Programme. Gulf Air will be migrated to CRANE FF System before the end of 2007.

“This is a long term partnership and we are delighted to welcome Gulf Air to Hitit Frequent Flyer family” stated Nur Gokman, Partner and General Manager of Hitit Computer Services. “We believe that our relationship started with FF will further grow into many other future projects.”

Lee Shave, Vice President Marketing and Sales, welcomed the technology upgrade. “We have chosen Crane Frequent Flyer system to drive forward a significant improvement in services to our loyal customers. We are confident that this partnership will benefit both Gulf Air and our frequent flyers as we refocus our services and attention more closely on the needs of our passengers.”

About Gulf Air

Official Airline and Sponsor of the Gulf Air Bahrain Grand Prix 2008

Founded in 1950, Gulf Air, owned by the Kingdom of Bahrain and the Sultanate of Oman, is the only truly Pan Gulf carrier in the Middle East region.

The regional, geographic and cultural values that the airline has embraced over more than half a century are still central to defining its brand and service ethos.

Today the airline’s network stretches from Europe to Asia and covers 47 cities in 30 countries. The fleet comprises 34 aircraft and has the distinct advantage of possessing the strongest network across the Middle East.

A platform for sustained commercial operation has been established over the past three years as part of a multi-phased turnaround programme. It has also provided a framework for a succession of innovative products and services including the unique Sky Chefs and Sky Nannies that form part of Gulf Air’s ’smart airline, successful business’ vision.

International recognition has been achieved as a result of the turnaround programme leading to numerous awards for the airline’s innovative and high quality products and services.