As 2018 quickly approaches, this new year promises to be an even more dynamic one for the aviation industry. In the background, we witness fundamental paradigm shifts as IATA’s NDC makes steady gains and industry veterans British Airways and Iberia follow Lufthansa’s lead and start applying surcharges to GDS bookings. And all the while, the battle for consumer attention is in full swing with more airlines trying to transform their business frontends with better personalization and merchandising practices.
These shifts may mean uncertainty or exciting opportunities for an airline, depending on the tools at their disposal. Crane PSS is here to do its part and get you ahead in the game!