Hitit, Aviation, Technology, IATA, NDCDuring our fireside chat on NDC (New Distribution Channels), Senior Manager of IATA Sector Distribution Channels Program, David Rutham spoke about essential topics like the current status of IATA NDC adoption by airlines, how many have adopted it so far, and what interline and dynamic pricing look like via NDC channels. IATA experts also explained why airlines should be using NDC and its benefits to them, as well as the advantages that Hitit – who hold both high-level certifications in both NDC and Airline Retailing Competence (ARM) index – offer to our partners.