In an industry historically constrained by narrow profit margins, diversification has long been key to sustainable growth. Pegasus Airlines, a leading hybrid carrier, recognized the need to move beyond traditional add-ons and embrace a Modern Airline Retailing model—one that delivers personalized, seamless experiences across every channel. We were ready to support their vision.
Working closely with Pegasus, we implemented Hitit Oxygen, our advanced Offer and Order Management System (OOMS) built on IATA’s NDC and One Order standards. This collaboration enabled the airline to migrate its NDC-based API distribution into a robust OOMS structure, ensuring consistency in offer creation while opening new opportunities in non-flight ancillary sales.
This quarter, we developed a case study, created together with Pegasus Airlines, that reflects the shared insights, strategic direction, and collaborative approach behind this transformation. The case study explores how Hitit Oxygen serves as the foundation of Pegasus’s retailing evolution—integrating personalized offers, third-party content, and omnichannel distribution to shape tailored passenger journeys.
Through this publication, our aim is to contribute to the industry’s understanding of modern retailing models and demonstrate how strategic technology partnerships can unlock new revenue streams, operational efficiency, and enhanced passenger satisfaction.
You can access the full case study here.